Forever Neon | The Neon Museum
TEAM:
Solo ProjectMY ROLE:
Art Direction • Copywriting • Design Direction • Logo Design • UI Design • OOH • EphemeraThe 1960s were the heyday of neon signs in Vegas and the city was practically a shrine to neon. It was the American symbol of both glamour and hope.
THE ASK
Neon lost popularity in the 60s to LEDs as the era of neon ended, and people believed neon was dead. The Neon Museum believes neon profoundly shaped Las Vegas over the decades and needs to show that neon forever lives on.
THE SOLUTION
Show how neon built an empire of light and has forever cemented its place in Vegas history.
Let’s rebrand The Neon Museum to show that neon isn’t gone, it forever lives on.
