Hummers are mostly known for their off-road capabilities and massive size. They were despised for their terrible mileage and discontinued in 2010.

THE ASK

Completely flip Hummer’s reputation around from hurting the Earth as a “gas guzzler” to being a leader in saving it in its new EV form.

THE SOLUTION

Acknowledge Hummer’s faults of the past and contrast its stark change of hurting the Earth with working alongside it.