The NotHappy Meal | NotCo
TEAM:
Andrew Grechko (Art Director)
Treston Espada (Copywriter)
Micah Grozalsky-Wernick (Strategy)MY ROLE:
Art Direction • Ideation • Design Direction • Storyboarding • AI Image Generation • Case Study Design • Packaging Design • Product Launch • OOH • Video EditingTHE ASK
Help NotCo launch NotHangover, a new probiotic shot that helps mitigate the effects of alcohol the day after (aka hangover).
THE SOLUTION
Partner with McDonald’s, the reigning champ of curing hangovers, to create the ultimate hangover breakfast: the Not Happy Meal.
We put everyone’s favorite McDonald’s hangover remedies into one box, creating the perfectly crafted hangover breakfast, the NotHappy Meal.
Each NotHappy Meal will also come with one of our limited edition toys, from Rowdy Ronald, Groggy Grimace, Hammered Hamburglar, and more.
We’re launching the NotHappy Meal with our “Party on Ronald” TV Spot.
Out-of-home posters will be shown in subways and outside bars and clubs, promoting our collaboration with every party animal throughout the night.
Let’s make hangovers a thing of the past and start lovin’ it in the morning again.
